All posts from , / Crash the Pepsi IPL Ad Challenges / Contest 2015 : PepsiCo India

Organisation : PepsiCo India
Announcement : Crash the Pepsi IPL Ad Challenges / Contest 2015

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The iconic, irreverent Pepsi campaigns have always captured India’s imagination. With “Crash the Pepsi IPL,” Pepsi challenges consumers to make a 30 second Pepsi ad, with winning entries replacing the brand’s official ad on-air during Pepsi IPL 8, April 8 to May 24, 2015. The 8-week “Crash the Pepsi IPL” campaign is an unprecedented consumer engagement program – for the first time during Pepsi IPL, Indian consumers will have control over a brand’s advertising on a massive platform and with a tremendous global audience

All that consumers need to do is to make a 30 second ad showing their love for Pepsi. Each finalist entry will win a cash prize of Rs. 1Lac, VIP access and benefits at the Pepsi IPL 8. From these finalists, an elite and renowned jury, including eminent personalities from the entertainment industry and creative community along with Pepsi brand representatives, will select the winning ads, which Pepsi will air during Pepsi IPL 8.

“Crash the Pepsi IPL” is a part of the global #PepsiChallenge program – the brand’s biggest socially-led, content driven initiative ever with a variety of challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic and truly “Live for Now.” #PepsiChallenge incites consumers to take on different challenges for amazing life experiences and rewards.

Ruchira Jaitly, Senior Director Marketing – Social Beverages, PepsiCo India , said, “In line with our global initiative #PepsiChallenge, we’ve designed ‘Crash the Pepsi IPL’ as a creative challenge for India. The world will be watching the Pepsi IPL 8 – and our consumers will be front-and-centre on this stage, with the opportunity to showcase their creativity.”

The entry and selection process for “Crash the Pepsi IPL” is as follows:
Consumers can create a 30 second ad for Pepsi, upload it on YouTube and submit the link on The website also contains useful resources for consumers.
&Of the submitted entries, Pepsi will create a running list of finalists, each of which will receive Rs. 1lac and VIP access to the Pepsi IPL 8.
From the finalists, the jury will select the winning entries, which will go on air during the Pepsi IPL 8, April 8 to May 24, 2015.

1.This Programme is called the “Crash the Pepsi IPL 2015” (the ‘Programme’ or ‘Promotion’ or ‘Promo’ or ‘Contest’)
2.This Programme is brought to you by PepsiCo India Holdings Private Limited (hereinafter referred to as ‘Organizers’ or ‘Sponsor’ or ‘PepsiCo’)
3.The Programme is open to all Indian citizens of 18 years of age or above having a valid Google YouTube Account, residing in India except the employees and family members of PepsiCo, its associate companies, its bottlers, its JV Partners, its co-packers, its distributors, its Agents, its advertising and promotional agencies and its Auditors and their associate companies (‘Participant’ or ‘Entrant’).

The Promotion is valid from March 03, 2015 to May 01,2015, both dates inclusive (‘promotion period’ or ‘contest period’).

4.No purchase or payment of any kind is necessary to enter or win. A purchase will not increase the chance of winning. By entering, entrant agrees to be bound by these official rules and the decisions of the judges and/or the organizer, which shall be final in all respects.

5.To enter the Contest, the Participant has to:
a.Make an original 30 Seconds Pepsi Commercial, at its own cost and in strict adherence to the guidelines provided in these terms and conditions.
b.Register/Log in through their existing YouTube id and Upload the Commercial on their own YouTube account. Participant should title the Commercial as “Crash the Pepsi IPL – film title” or “film title – Crash the Pepsi IPL”.Then, register/sign in on the (“Pepsi Site” or “Contest Site”) and share the YouTube link of the Commercial on the Contest Site during the Contest Period.
c.Before the Participant enters into the Contest, he/she will be allowed to continue only after they expressly agree and consent to these official rules and the Organizer posted Privacy Policy. If these terms are not agreeable, please do not enter the Contest.
d.To submit the Pepsi Commercial,the Entrant has to follow the on-screen instructions to properly complete the Registration Form, submit the YouTube link to the Pepsi Commercial and submit his or her entry for the Contest (each a “Submission”) to the Contest site.

Each Submission:
i.must be the original work of the Entrant for this Contest;
ii.must not have been published previously in any medium; it must not infringeon any party’s intellectual property, including but not limited to copyright,trademark or right of privacy of publicity or any other rights;
iii.must be suitable for display and publication on national television in India as well as compliant to the Rules and Regulations as provided on YouTube.
iv.must not contain any content which is obscene or pornographic material, it must not contain defamatory statements or messages (including but not limited to words, images, or symbols that are widely considered offensive to individuals of a certain caste, creed, colour, sex, race, ethnicity, religion, sexual orientation or socio economic or other group). The Entrant also agrees and acknowledges that the Submission will also be subject to immediate disqualification in case the Submission violates any of the aforementioned parameters and / or brings any kind of disrepute to the Organizer and/or its brands, including but not limited to Pepsi and brings in disrepute to the game of cricket or any cricketer or any other person/individual;
v.must not include threats to any person,place, business, group or world peace, it must not invade privacy or otherrights of any person, firm or entity, and it must not in any other way violateapplicable laws and regulations or network standards;
vi.must not strictly feature or refer to any beverage products other than Pepsi®;
vii.must not show excessive consumption of any Pepsi product.
viii.must not feature or reference any trademarks, logos, characters or otherindicial of any other Company or any of its affiliated companies.
ix.must not feature alcohol products, tobacco products (including cigarettes,cigars, pipe tobacco, chewing tobacco, electronic cigarettes, and snuff),contraceptives, feminine hygiene products, fireworks, firearms and ammunitions, prescription drugs, illegal drugs and related drug paraphernalia,nutritional supplements, lotteries and gambling (including horse or dog racing and products or services related to gambling);
x.must not portray any dangerous stunts which have been carried out without professional supervision and without due precaution.
xi.must not show children below 12 years consuming the Sponsor product.
xii.must not use animals unless the Entrant has obtained the consent of the animal’s owner as well as the Animal Welfare Board of India and an affidavit from the animal owner or wrangler that the animal was not harmed in the making of the commercial (nor should animal be depicted in any way that suggests it is being harmed). Entrants are encouraged to contact the local Humane Society prior to filming the Submission to verify appropriate animal safeguards on set.
xiii.Must not contain any copyrighted works (other than as owned by the Entrant and/or content the entrant has rights to and/or as provided by Sponsor in the Toolkit) (“Pre-approved Music”). Use of any unauthorized music in your Submission may result in disqualification of Submission, in Sponsor’s sole discretion. Use of Pre-approved Music is for the exclusive use of individuals to create commercials specifically for the Contest as per the terms and conditions of these Official Rules and is only permitted for the duration of the Contest. All other uses of Pre-approved Music are prohibited and can constitute copyright infringement. Violations of the rights of the copyright owners in the Pre-approved Music will be prosecuted to the fullest extent of the law by theowners of such Pre-approved Music.

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